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Do Not Sell or Share My Personal Information

Last updated: February 27, 2026

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to opt out of the "sale" or "sharing" of their personal information. This page explains what information may be considered "sold" or "shared" under California law and how you can exercise your rights.

Quick summary: TrueRatePath connects homeowners with lending partners. When we share your information with lending partners so they can contact you about home equity products, this may be considered a "sale" or "sharing" under California law — even though we provide our service at no cost to you. You have the right to opt out.

What Information May Be "Sold" or "Shared"

The following categories of personal information may be shared with our lending partners and advertising platforms:

CategoryShared WithPurpose
Name, phone, email, address Lending partners To contact you about home equity products
Loan amount, property data Lending partners To evaluate product eligibility
Device identifiers, browsing data Advertising platforms (Meta, Google) Conversion tracking and retargeting
Lead source and referral data Lead generation partners Attribution and tracking

Your Rights

As a California resident, you have the right to:

Important: If you have already been connected with a lending partner, your opt-out applies to future sharing by TrueRatePath. You will need to contact the lending partner directly to exercise your rights with them, as their own privacy policies govern their use of your data.

How to Opt Out

You can submit an opt-out request using the form below, or by contacting us directly:

Submit an Opt-Out Request

We need to verify your identity to process your request. Please provide the information below.

We will verify your identity and respond within 45 days as required by California law. We may contact you to verify your identity before processing your request.

Something went wrong. Please try again or email privacy@trueratepath.com.

Your request has been submitted. We will respond within 45 days.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. Authorized agents must provide proof of authorization (such as a signed written authorization or power of attorney) and we may verify your identity directly before processing the request.

Global Privacy Control

We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal when visiting our site, we will treat it as a valid opt-out of the sale/sharing of your personal information for that browser and device.

Updates

We may update this page from time to time. Changes become effective upon posting. For questions, contact us at privacy@trueratepath.com.